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Client Case Study #1:
Karissa P, Grant-Writing Consultant.
How would you like to scale your business up to 30k+ months, build recurring revenue, locked in for 12 months, start hiring multiple team members and move your business over to the Caribbean?
This is the reality for my client Karissa.
But it wasn’t always like this for her.
When Karissa came to me in April 2023, she was:
➡️ Massively undercharging for her services ($100 / hr)
➡️ Pulling in inconsistent $3-5k months, unsure how to move up to that income next level, without it taking up more of her time. Time she felt like she didn’t have
➡️ Felt frustrated with her inconsistent income, putting in hours of work for very little return
➡️ Unsure what to do to get the BIG results she wanted
As a result, she felt overwhelmed & frustrated, lacking clarity on how to turn her business into something bigger.
She needed my help to transform her situation. We got to work and here’s what we did:
We changed her entire pricing structure to a 4 figure retainer model that allowed her to:
A) get paid for the value she was delivering based on the ROI she’s bringing rather than the time she’s putting in
b) lock in revenue on 12 month contracts, bringing consistency with income into her business
c) hire a full-time freelancer, knowing she can pay her every single month, without fail
We created a targeted content strategy that directly called out her ideal client
We elevated her brand positioning to be seen as the no-brainer option for her target audience! Powerful messaging is THE differentiator between you & your competitors. When ideal clients read your content & feel so deeply seen, heard & understood by you, they have eyes for nobody else.
We defined a strategic outbound sales approach that allowed her to fill her sales pipeline with ideal clients
I teach my clients the quickest way to success which is HOT content to drive inbound inquiries COUPLED with a strategic outbound strategy to be proactive & go after what you want, in a way that converts.
THIS REPEATED. EVERY SINGLE MONTH.
This strategy got her stacking income and creating recurring revenue months, with locked in revenue for the next 12 months and beyond!
The result?
As of 1st December 2023, 8 months after beginning working together, Karissa:
➡️ Has paid off all her debts, which were pretty hefty prior to working together
➡️ Already has $360,000 locked in revenue for 2024, even if she doesn’t make another sale
➡️ Has hired 2 full-time team members, imminently looking to hire a third
➡️ Is booking dream travel trips around the globe, finally realising her dream of being location independent and living with total freedom to live her dream life.
Karissa’s plans for 2024 are to grow her business even bigger following an agency model. She is the face of her business, meeting with new prospects & securing sales deals, whilst outsourcing a large part of the client work to fully-trained freelancers so that she can deliver incredible work for her clients, without it taking up more of her own time. A full scalable model to grow her business to 40k, 50k months and beyond!
Client Case Study #2:
Paul F, Health & Safety Consultant
Here’s how my client Paul grew his recurring monthly income by 70% without having to step foot on LinkedIn, within 3 months.
😩 When Paul came to me in October 2023, he was struggling to grow his business.
💰 He was doing ok and good, pulling in €7-8k recurring revenue months, but he couldn’t seem to break away from the current income level and get up to that next level.
🎯 He had bigger targets he wanted to achieve, but without a clear plan of action & accountability to make it happen, he was struggling to grow, with every month continuing to be the same.
🤷🏽♂️ He wasn’t sure what he was doing wrong as he was unable to see his own gaps, when he was too in the middle of his business.
⤴️ He came to me wanting to build his online LinkedIn brand to drive brand awareness, increase his visibility & generate higher revenue months. He figured that was the next logical step for him.
🍪 What we worked on was something totally different. You see, I do not offer cookie-cutter copy-paste strategies to my clients. Every strategy is tailored specifically to their goals, their vision & their strengths.
💪🏽 This approach allows for the biggest impact & results in the shortest period of time.
📞 During mine & Paul’s initial call, I gained a clearer idea of his current struggles, his goals & visions and his core strengths.
❌ Paul didn’t actually need LinkedIn (yet!), but he thought that’s what he *should* be doing.
Instead, we formulated a plan, to take Paul up to his next income level, without even having to step foot on LinkedIn.
We looked at his brand positioning. We got clear on the value he was delivering to his clients & the return on investment each stood to gain from hiring him. We packaged this up for new clients, in an irresistible way, so they saw his services as a no-brainer option.
We tapped into his current network. We used his current contacts & clients, as well as his past clients to generate new opportunities in the simplest & easiest way. We looked at where he could upsell current clients. We looked at how we could get referrals from trusted contacts in his network.
That was it! This strategy worked incredibly for Paul, tapping into his strengths & preferred way of working. Within 3 months, he’d taken his monthly recurring revenue from €7-8k up to €12k.
Within 8 months of working together, Paul’s income was averaging €15-17k months, recurring revenue.
A year after we began working together, Paul was at €20k months, recurring revenue and told me “I think I can get the biz to £1m a year in the next 3-5 years”.
Paul is operating as a one-man team (with a little bit of admin support) and his goals for 2025 are to scale up his business with ads & digital products, so he can take his income to an even bigger level and take more time off his business to enjoy his life & travel the world, especially since his daughter lives over in Australia.
Client Case Study #3:
Vicki M, Career Coach
Within 8 weeks of working together, my client Vicki generated £14k in sales, booked out her 1:1 slots (and had to create a waitlist!) & had to start a group coaching programme due to overwhelming demand for her services.
🥲 But when Vicki came to me in May 2023, she was stuck & struggling.
📉 She was in a massive financial slump. She started January 2023 off on a record £13k month. February & March dropped to £7k. May dropped even further to £2k. She felt like her first month had been lucky & she didn’t know how to recreate it to grow her income, rather than her income decreasing, month on month.
🆘 She didn’t know how to get out of this slump, apart from doing what she was already doing (which wasn’t working!).
😭 She was starting to doubt herself & her ability to reap high income months on a more consistent basis. She needed my help to implement a strategy that would pull in high-paying clients month after month.
We got to work. Here are the steps we took to secure Vicki £14k in sales AND have a rinse & repeat strategy for every single month to ensure her income kept growing.
We reviewed her target audience & ideal client to ensure it was someone who could afford her services AND was at the point of needing to invest into her.
We elevated the positioning of her offer to speak to the buying brain of this new, evolved target audience. We needed to ensure they would buy.
Vicki got out there to speak directly with her target audience to find out what they REALLY needed help with. This allowed her to tweak her offer to convey the absolute value of what she was offering, based on a fact, in a way that ‘spoke the language’ of her ideal client.
Vicki proposed her services to them, once she’d gathered feedback, and had people saying yes, left right and centre.
On top of this, Vicki now has unlimited ideas for her LinkedIn content, based on fact, to generate more inbound inquiries to her business, every single month.
The main learning Vicki took away from our time working together was how to conduct market research and fill up her diary with discovery calls from qualified buyers, and how to do this on repeat, whenever she needs a cash injection for her business.
Before working together, Vicki felt awkward & helpless with her outreach strategy, but working together gave her the motivation and tools to be more proactive with her outreach, which paid off massively. She only did it for a few weeks, and weeks later, was still getting enquiries from it!
Client Case Study #4:
Tallulah H, Body Confidence
Coach & Motivational Speaker
Back in June 2023, my client T wanted to start running 2 hour workshops for £250 each. In November 2023, she ran 6 in 5 days at £1k each. Let’s talk about the mindset shifts needed for this result
Because I'm pretty certain £6k in 5 days sounds RIGHT up your street.
June 2023:
🧨 Client T told me about her in-person workshop plan
🧨 Her initial pricing thoughts were £250
I challenged her.
£250 was FAR too low for:
❌ the value she was delivering
❌ the time she was putting in
I got HER to tell me in HER words:
🦄 why the client needed this NOW
🦄 the results this workshop would bring to the client
🦄 why she was the best qualified person to deliver this
An immediate shift 🔮
Then we looked at the logistics 👇🏼
🚀 The time it would take her to prepare the work
🚀 The time out her day travelling to / from the site
An immediate shift 🔮
🙅🏻♀️ She acknowledged, on reflection, that £250 was far too low.
👀 I challenged her to raise it.
👏🏼 She did.
But without our conversation, she probably wouldn't have done 😓
She would have likely kept her prices low and then resented the work she had to do for a fee that:
💥 wasn't fair for her
💥 didn't reflect the true value of her work
This shift, along with a strategic action plan to:
🌈 reach out to ideal clients with a powerful pitch that showed why immediate action was needed on their part
🌈 get these workshops booked in and paid for
meant that 2 weeks ago, she delivered 6 in the space of 5 days, netting £6k in the process 💰🤑💸
This client is now doing TRULY fulfilling work that is aligned with her future vision & the direction in which she wants to take her business
This is the work I do with my clients ⬇️
🌈 Facilitating massive shifts that fire them up to take massive action
🔮 Bringing an outside perspective to situations they're too emotionally involved in
🔥 Being a sounding board for ideas and helping them execute in the most efficient way possible
🦄 Empowering them to KNOW they're worth more so they can be paid amazingly for the work they're doing
🚀 Challenging them to raise their rates to something that feels both exciting and scary, and is aligned with their ideal client
So much about business success & taking your income to that next level is around your self-belief in yourself and understanding the value of what you bring. Too many people undercharge for their services & find themselves resenting the work they do - lots of hours for little return.
Mindset is a MASSIVE part of what I work on with my clients to ensure they can simply & more easily scale their business finances & generate more revenue for the same amount of work.
These are just 4 case studies from many of the clients I’ve worked with. Other incredible client results include (but are not limited to):
My client Deniz securing 2 paid speaking gigs at €3k each, after we worked on her brand positioning, becoming known within her niche for HER thing & utilising her immediate network to secure dream opportunities.
My client Claire securing £11.5k in sales within the space of a week for 2 different offers, that were positioned precisely for the people she wanted to attract.
My client Dionne launching her first ever group coaching programme and netting almost £11k in sales.
My client Lu securing contract work with NASA (yep, the space people!)
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If you want results like these to become your reality too, get in touch using the form below.
My clients are ready to take action & implement fast because they realise that momentum is what creates massive results. So let’s get YOU making massive waves so you can create some of these big results too ;)
