Hey, I’m Grace 👋🏻
and if you’ve ever been told to tone it down or that you’re ‘too much’…you’re in the right place.
Yep, I’m that girl who was always “too much” for corporate.
Too opinionated. Too loud. Too damn real.
Now? I help rebellious, rule-breaking, unemployable women, just like you, turn that exact personality into the most powerful marketing and sales weapon you’ll ever own.
You don’t need a picture-perfect brand, a neutral beige aesthetic, or a voice that sounds like everyone else’s #eww.
You need you: unfiltered, unapologetic, charismatic and magnetic as hell as you are in real life.
If you want to:
✨ Build a business that feels like you, not a carbon copy of someone else’s strategy
✨ Turn your rebellious, rule-breaking personality into your best sales advantage
✨ Finally feel seen, heard, and paid, without toning yourself down to fit someone else’s idea of “professional”
Then welcome, this is your corner of the internet.
And because I’ll never sell you a dream I haven’t lived myself…here’s the real story behind how this all started 👇
I Was Hired for My Personality.
Then Told to Tone It Down.
In 2015, I got hired at a HR tech company for being bold, energetic, and a “perfect culture fit.” By 2019, that same personality got me pushed out the door.
They loved me when I brought energy to the room, until I started questioning things. Speaking up. Refusing to play along.
Suddenly, I was “too much.”
Too outspoken.
Too disruptive.
Too…me.
The Corporate Mask Nearly Broke Me
Those last two years felt like walking on eggshells every single day.
Every day I held my breath, trying not to say the wrong thing, wear the wrong thing, be the wrong thing.
If I showed up as myself, I was told to tone it down.
If I toned it down, people said I wasn’t being myself.
I couldn’t win. And it wrecked my mental health.
I was:
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Denied promotions because of how management thought I “came across.”
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Told I was a bad influence for being honest with junior team members.
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Constantly reminded to worry about how I was being “perceived.”
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In and out of HR meetings like it was my full-time job.
Every time I swallowed my truth to keep the peace, a little piece of me disappeared.
Crying in Toilets. Smiling in Meetings.
I’d cry in toilets, wipe the mascara off my cheeks, then walk back into meetings smiling like nothing happened.
I’d party on weekends just to feel alive again and escape my Monday-Friday misery.
I’d sit in bed at night thinking, how the hell did I become this muted version of myself?
Until one day, after an explosive meeting with my manager left me sobbing in the office toilets, something inside me snapped.
That was the moment. I was done.
I walked out of that building at 11am, after crying to my friend on FaceTime for an hour, locked away in a room in the office.
I Said F*ck That and Started Over
In 2019, I finally gave myself permission to leave. I didn’t just quit my job. I quit betraying myself.
I enrolled in a coaching certification, started my business, and made a promise to myself: I would never mute who I was ever again.
Except…I did.
For the first six months of my business, I watered myself down…again.
I posted like the “professional coach,” worried people wouldn’t take me seriously if I was too loud, too real, too me.
Because that’s what we were taught, right?
Be polished. Be nice. Be palatable.
But every time I silenced myself, I felt that same corporate suffocation creeping back in. Until I realised something massive.
If I wanted to lead my tribe, I couldn’t keep muting my voice. I had to be the voice for those who didn’t yet feel confident enough to use theirs.
So I had to lead.
Because when one woman gives herself permission to be fully seen, it gives others the courage to do the same.
Once I built my business on my terms, unmuted, unapologetic, I felt free, empowered, friggin’ unstoppable.
Now I’m the Rebel Leader You Call When You’re Ready to Break the Rules
I’ve built my business around helping rebellious misfits like you:
✨ The ones who were told they’re “too much.”
✨ The ones allergic to corporate BS.
✨ The ones who’d rather be broke than boring.
We don’t follow the rules.
We rewrite them.
We’re the women who were told to quiet down, and we’re done apologising for it.
We build empires that feel like extensions of our soul, not beige LinkedIn profiles.
We’re here to be loud, bold, unfiltered, and damn proud of it.
Because you don’t have to burn it all down to build something bold, you just have to stop betraying yourself.
Why I Really Do This Work
To chase praise.
To crave the gold star.
To build your life around what others think of you...and feel empty anyway.
We were raised to be agreeable. To be liked. To stay small enough to be tolerated.But that version of success is soul-sucking.So many women sabotage their potential chasing external validation, trying to prove they’re worthy instead of remembering they already are.
I work with women who are done playing small, done playing nice, and ready to be seen for who they really are: the badass rebel leader who is ready to unleash her inner dragon and become wildly in demand, as people become obsessed with YOU, not just your services.
The ones who are here to take up space, shake the damn table, stop asking for permission and build a mutherfuggin movement.
This is about throwing the societal rulebook straight into the bin
and building a business that’s as bold, quirky, and rebellious as you are.
No more pretending to be “professional” just to be taken seriously.
No more filtering your fire to fit in rooms you’ve already outgrown.
No more following blueprints cos the gurus tell you that’s the secret sauce to success.
You don’t need to tone it down; you need to turn it TF up. And it starts right here, today.
Whether you’re deep into entrepreneurship or still plotting your escape from the corporate hamster wheel, I’m here to show you how to rip up the damn rulebook and build a business that feels like you.
A business where you don’t have to shrink, edit, or ask for permission to be great.
Because when you stop diluting your personality and start leading with it,
you don’t just change your business, you change your life.
If That’s You, We’re Already Friends
If you’ve ever been told to tone it down...
If your personality got you in the door but later got you pushed out...
If you’ve ever dimmed your light just to be tolerated...
I see you.
I was you.
And I built this world for us.
You were never too much, you were just in the wrong room.
So now, let’s build your own.
And when you build that room, you build it for every other woman who’s been told to shrink too.
Welcome home, rebel queen.